Horalky peanut butter
New dimension of peanut flavour
Sedita has made the bold move to broaden its customer base and breathe new life into its audience by unveiling a fresh product for the first time in over 50 years. This marks a significant milestone! In an era where the introduction of new technologies captures widespread interest, we've ingeniously channeled this excitement into the debut of the revamped Peanut Butter Horalky, adopting the language and imagery reminiscent of cutting-edge tech launches such as the iPhone. We're presenting Peanut Butter Horalky as the newest essential "gadget" for Gen Z.
Client: I.D.C. Holding
Creative agency: Triad Prague
Media agency: Mindshare
Online agency: Marketup
Production: WeAre productions
Director: Luboš Rezler
Photography: Jakub Dohnálek
Music: Lukáš Mutňanský – Lvcifer
Account director: Zoran Boškovič
Account manager: Jana Štalmachová
Creative director: Michal Pivarči
Copywriter: Michal Pivarči, Michal Kozelka
Art director: Michal Dvorský
Graphic designer: Vendula Žižková, Tomáš Hopko
Strategy director: Matúš Ficko
Creative agency: Triad Prague
Media agency: Mindshare
Online agency: Marketup
Production: WeAre productions
Director: Luboš Rezler
Photography: Jakub Dohnálek
Music: Lukáš Mutňanský – Lvcifer
Account director: Zoran Boškovič
Account manager: Jana Štalmachová
Creative director: Michal Pivarči
Copywriter: Michal Pivarči, Michal Kozelka
Art director: Michal Dvorský
Graphic designer: Vendula Žižková, Tomáš Hopko
Strategy director: Matúš Ficko